The path towards understanding and change is littered with the intentions of people who tried to force the change on you.

I spoke to a company yesterday who had stopped working with an EDI provider because they tried to tell their colleagues…


It doesn’t matter what your intentions are, if you turn yourself into the thought-police then I guarantee people will not listen.

They’ll retreat, they’ll think (and do) whatever they were going to think (and do)


they will stop listening to your reasons why change matters and why a move towards inclusion is beneficial.

Don’t be the thought-police.

It’s not smart, it’s not sexy, and it’s pretty totalitarian…

Contact us to have a deeper conversation about this.